100元券随便领，这是3亿人都在“薅”的拼多多？

上周日，一则“拼多多被薅羊毛”的新闻刷屏。

Chinese e-commerce platform Pinduoduo suffered huge losses due to a tech bug Sunday morning.

根据网友晒出的截图，拼多多平台上放出了100元无门槛优惠券，还是“全场通用（特殊商品除外）”，有效期为一年。

Early Sunday morning one-year, 100 yuan coupons began to spread on the platform, with users able to claim as many as they wished.
 


据澎湃新闻报道，有网友领取了100元无门槛券。随后他只付了4毛钱，成功充值了100元话费。还有网友称，这一优惠券可以“重复领取”，并且充值了上万话费。

Users were able to top up their phones by 100 yuan for the price of 0.4 yuan, with one netizen found to have topped up hundreds of times.
 


据上游新闻报道，1月20日凌晨时分，有关“拼多多被薅羊毛”的消息不胫而走，一些职业羊毛党发现破绽后，开始叫上身边的朋友一起去重复领取，随后有人将这一消息公之于众。不过在上午10点之后领取优惠券的方式失效了。

当天中午，拼多多发表声明，表示有黑灰产团伙通过一个过期的优惠券漏洞盗取数千万元平台优惠券，进行不正当牟利。现漏洞修复，拼多多正追踪订单，并已报警。
 
The company announced at noon that about 10 million yuan in coupons were stolen through an expired coupon. They alleged the group had made improper profits, and that the case had been reported to police. The bug has now been addressed and past orders are being traced, the company said.



在本次事件中，拼多多认为有“黑灰产”团伙通过平台漏洞获利，并表示将对涉事订单进行溯源追踪。那么“黑灰产”应该由谁来界定呢？

据《华西都市报》报道，电子商务研究中心主任曹磊表示：“‘黑灰产’的认定从严格意义上讲，应该由相应的监管部门，或者是公安网监来进行认定。当然，平台方如果能够提供充分有效的证据、材料，也将有助于监管、司法、公安等部门进行认定。”

此前有网络传闻，此次优惠券bug造成200多亿元损失，不过拼多多方面予以否认，称 “羊毛党刚散，亡羊补牢中，已向警方报案。最终还能追回不少，实际损失低于千万元。”

The company told that the losses in question were actually less than 10 million yuan. 

“羊毛党”通常是指积极参加商家的促销活动或者利用商家短时间出现的促销bug，来获得优惠的用户群体。

在拼多多用户守则中，可见用户不得“利用拼多多平台外挂和/或利用拼多多平台当中的bug来获得不正当的利益”等条款。
 


到了20日晚，已有网友发现，拼多多对涉事订单进行了“强制退款”。据澎湃新闻报道，在退款流程中，退款主体不清晰。先是称“拼多多发起申请退款”，再称“拼多多通过用户申请”，不到1分钟内“退款成功”。
  



业内人士则认为，拼多多在这一事件中反应太慢，暴露出公司风险管控上的弱点，可能会对拼多多的股价产生影响。

Some industry insiders criticized what they said was a slow reaction by the three-year-old start-up, saying that the incident exposed the platform's weakness in risk control, which could potentially weigh on the company's share price.

不过，系统出bug导致用户“薅羊毛”的事件却并非个案。

2018年11月17日，东方航空官方APP、网站突然出现大量0.4折机票。当天中午，东航方面即发表声明，称这一事件是由于在进行价格维护时出现参数异常，导致部分网络销售平台出现异常。此外，在系统维护时，所有支付成功并已出票的机票均为有效。

A number of discounted flight tickets with surprisingly low prices were mistakenly offered on the website of China Eastern Airlines and some travel apps due to a "system maintenance" on Nov 17. China Eastern released a statement around noon and announced all the tickets sold during its system maintenance were valid.



目前，拼多多方面也已采取相关措施，比如向入驻商家发布紧急通知，百元券不能用来抵扣商品，如果是网友购买的实物商品，建议终止物流派送。同时，收回了用户领取且尚未使用的优惠券，并给予“5元无门槛优惠券”的补偿。

也有网友发现，拼多多疑似开始招聘风控人才，可以说是亡羊补牢，为时未晚了。



综合来源：中国日报网，环球时报英文版，澎湃新闻，北京青年报，华西都市报，CRI

热门文章：

10后取名这仨字太火，老师点名站起来半个班！没想到歪果仁也一样啊