孙杨拿下三块金牌却遇“领奖服风波”，大白杨首次正面回应

雅加达亚运会第三个比赛日结束，中国代表团继续高歌猛进：


在备受关注的游泳项目上，孙杨以今年世界第一的好成绩宣告他是男子400米自由泳的王者。至此，他已经在本届赛事收获三枚金牌，距离成为自由泳“四金王”只有一步之遥！
 


本届亚运会，孙杨参加200米、400米、800米和1500米自由泳四个单项比赛，在前三天中，他先后拿下了200米、800米和400米自由泳金牌。尤其在获得期待八年之久的200米自由泳金牌后，孙杨已经完成了在亚运会、世锦赛和奥运会自由泳的“金满贯”。
 


孙杨在泳池中的实力有目共睹，然而他在颁奖台上同样引发关注，焦点就在于他的领奖服。

Sun Yang has made great success for himself and China so far at the Asian Games, however, there has also been some controversy concerning his choices of uniforms.

在19日亚运会男子自由泳200米颁奖仪式上，孙杨的361°领奖服十分醒目，而队友季新杰则身着安踏的领奖服。这一差别也让网友们吵翻了。

Sun's choice of tracksuit on the podium also got social media chattering after viewers couldn't help but notice his yellow 361° outfit differed from the white ANTA uniform worn by teammate Ji Xinjie, the bronze medalist.
 


这里面可是有门道的，安踏从2009年开始成为中国奥运及亚运代表团的官方合作伙伴，而竞品361°则是孙杨的个人赞助商以及本届亚运会的官方合作伙伴。

ANTA has been Team China's official partner at the Olympics and Asiads since 2009, while rival Chinese brand 361° is Sun's personal sponsor and an official partner of the Games.

所以，安踏方面迅速发表声明，表达立场：


ANTA also waded into the argument, releasing the following statements: "As the official partner of the Chinese delegation and the Chinese Olympic Committee, ANTA designed the uniform for Chinese athletes on the podium.We believe that the Chinese delegation should react fairly to the violation of regulations."

安踏官方微博也发布了相关海报：



安踏的声明在社交媒体上获得大量关注，一方面网友认为基于契约精神，安踏的赞助商利益应当得到合理维护，另一方面也有网友认为，本来是赞助商之间的商业利益，而安踏刻意拔高，上升到国家荣誉层面就是道德绑架了。



第二天，孙杨在拿下800米自由泳冠军后，已经穿上了安踏的领奖服，只不过品牌logo被国旗贴纸盖住了，孙杨登台时也身披国旗。

Sun Yang changed to the ANTA uniform on the podium for the 800 m freestyle championship on Monday. However, he covered himself in a Chinese national flag, as well as a sticker of the Chinese national flag covering the ANTA logo on his chest.


 
有网友认为这是孙杨及有关方面采取的折中之举，灵感可能来自于1992年巴塞罗那奥运会上美国篮球梦之队中迈克尔•乔丹等Nike签约运动员，身披国旗遮挡赞助商锐步logo的做法。

At the Barcelona Olympics in 1992, the US men's basketball champion team was asked to wear Reebok uniforms on the podium by the sponsor. However, half of the "Dream Team's" players, including Michael Jordan, were contracted to Nike. Thus, they chose to cover the logo with the US flag.

无独有偶，2017年全运会男篮决赛，辽宁队夺冠后的领奖台上，周琦和郭艾伦拉开了官方赞助商领奖服的拉链，露出了个人赞助商的logo。随后颁奖的篮协主席姚明要求二人将拉链拉好。

At last year's Chinese National Games, basketball players Zhou Qi and Guo Ailun were ordered to cover up a sponsor's shirt they were wearing underneath their Liaoning team uniform as they were presented with their gold medals by CBA chairman Yao Ming.


 
而在孙杨拿下400米自由泳金牌后，登上领奖台上的他身穿安踏领奖服，且没有其他遮挡，领奖服里面的服装是否为361°就不得而知了。


 
400米自由泳夺冠后的孙杨也首次回应了这两天被炒得沸沸扬扬的领奖服风波：“这种对我来说，已经见怪不怪了，真的，小事情，不会影响我。”
 

有关孙杨领奖服争议，你怎么看呢？

综合来源：中国日报网、CGTN、澎湃新闻、腾讯体育

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